Content acquisition teams are finding themselves in an increasingly competitive space, tasked with finding hidden gems and hit shows, no matter where they originate.
Demand for international content is growing at an incredible rate, driven by an exploding number of new VOD services, streaming platforms, and audiences with increasingly globalized tastes.
Great content can come from anywhere and can travel everywhere. Netflix alone boasts such breakout hits as “Lupin” (France), “Money Heist” (Spain), “Kingdom” (South Korea), and “Borgen” (Denmark). “Lupin” generated 70 million views in its first 28 days on the platform, while “Money Heist” Season 4 alone boasts 65 million views worldwide.
Today, acquisition teams are faced with these questions:
How relevant are my predictive models in gauging future success? Are they capable of identifying these new break out types of content - or do they keep me looking at low risk outcomes? Today it’s risky to be safe and safe to be risky.
How can I use my limited budget most effectively by buying content from new, more cost effective sources?
How can we ensure our purchase decisions best match our advertiser relationships, with the AVOD market growing so rapidly?
JOIN US ON WEDNESDAY, 2 JUNE 2021 10AM PT/1PM ET
Our panel of industry experts will:
- DISCUSS how content buying is becoming increasingly data-driven
- EXPLORE ways of better bridging the gap between content buyers and marketing teams
- DEMONSTRATE how to source, negotiate and acquire content that engages an audience with increasingly globalized taste