THE AUDIENCE PROJECT WEBINAR:
LAUNCHING YOUR MOVIES DURING LOCKDOWN
13:00 CET, TUESDAY MARCH 9th

As lockdowns continue to play havoc with the traditional role of Theatrical Distribution, Production has continued at a pace, forcing Producers to think carefully about new options for releasing their films in increasingly broad and innovative ways. What's good for innovation often comes at the expense of failure or limited reach and all the negative emotion associated with these risks.

The film industry is entering a critical period in its development, transitioning into a more complex, digitally-driven ecosystem, for film-makers, studios and producers. Yet there remains no clear goto market strategy outside of theatrical, and as of yet there is no consistent  tracking mechanism for measuring and gauging film sales success in the Home Entertainment window.

From 13:00 CET on Tuesday March 9th, a panel of industry experts will:

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Gruvi provides data driven research using the latest tools & techniques to establish who are the audience that will be interested in the content we are promoting, what topics and themes they are discussing in relation to it, the size of these audience groups, their demographic, and which digital platforms they are using.  Using theSE audience research techniques  we construct targeted digital strategies for social media and programmatic advertising. Our planning also incorporates predictions on how likely the audience is to meaningfully engage with the campaign.

Atonik Digital builds bridges between incumbent and traditional broadcasters and the demand for innovative audience and consumer led content services, business models and content propositions within the streamed entertainment space. Collectively we harnesses the experience of a select network of very senior international executives across media and entertainment to deliver commercially focused informed and agile strategic solutions for clients across the globe.