Today’s film audiences are busy, fragmented across devices & platforms and completely overwhelmed with content choices on what to watch next. Factor in the impact of COVID-19 and it becomes more important than ever to ensure you can cut through the noise and engage with them. Here is how Gruvi and The Audience Project (TAP) can help.
TAP is the world’s only global movie audience behavioural database that can be used in your film marketing campaigns. TAP campaigns guarantee a dramatic boost in engagement & sales of 3X to 5X when compared to any other targeting options: your ads will reach the actual audiences most likely to buy and watch your movie.
A TAP reporting dashboard enables you to foresee how well (or not) a film is likely to perform at the Box Office. This allows you to react and plan accordingly by investing more money or pulling back on the budget.
"As an independent film distributor we have to ensure that every penny we spend on the release of a film works as hard as it possibly can; working with TAP is a simple and effective way to make that happen."
"TAP's live reporting system allows us to see exactly how our money is being spent day to day, we can monitor the performance right down to local cinema level and adapt the campaign when needed."
"We have worked with TAP on numerous film campaigns from very indie arthouse movies such as Amanda to big box office hits like Extremely Wicked, Shockingly Evil and Vile. Their great tools and ability to deliver a cost effective and perfectly targeted social media advertising campaign is second to none."
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